About

I'm Mike Potter, co-founder of Rewind — a SaaS company that backs up data for businesses using tools like Shopify, GitHub, and Jira.

This blog is where I write about what actually worked — and what didn't — building Rewind from zero to tens of millions in ARR. No theory. No fluff. Just the real lessons.

Relationships Are Everything

Before Rewind, I co-founded another startup that didn't work out. The most important thing I took away from that experience wasn't a lesson about product or markets — it was about people. The relationships you build in the early days of a company outlast the company itself.

Bootstrap to $1 Million

We bootstrapped Rewind to $1M ARR while working full-time jobs. James, Sean, Julian and I worked nights and weekends for 18 months before anyone quit their day job. That discipline — letting revenue dictate the timing — shaped everything about how we built the company.